The relationship between a consumer and a retailer starts with the very first impression. A positive and relatable first impression is crucial to establish a long-term relationship with customers. First impressions can make or break a business as it sets the tone for the customer experience.
Studies done by Burt Decker reveal that human brains make a first impression of someone we meet for the first time in just two seconds. Meaning, if you are a retailer you have just two seconds to impress a passerby and turn them from a stranger to a customer. This is where outdoor storefront signs help. A thoughtfully-designed, beautifully-created, and strategically-placed storefront sign has the ability to impress the onlooker in a blink of any eye.
Choose the Right Substrate
There are different types of substrates available for storefront signs that include pylon, awning signs, painted glass, metal signage, plywood, and wood. If you want a storefront sign that’s durable while also making an impact; metal signs are the best options for you as they all are highly corrosion and weather resistant. With very little maintenance needed, metal signs have the potential to last for decades as they not only resist the effects of the weather but also don’t fade when exposed to strong sunlight. Don’t forget, metal signs also appear neat, professional, smart, and offer a higher-end look.
Make Your Logo Pop
A good logo is an element that has the ability to elicit positive responses and separates you from everyone else while promoting brand loyalty. There isn’t a better way to promote your businesses’ logo than by using a storefront sign. However, the right placement of the logo is extremely important and it can impact the level of awareness and engagement you’ll receive. In order to make your logo stand out from the rest of the contention display, we recommend you put a boundary around it or have it appear multiple times around the building, to set it apart from all of the surrounding elements.
Font is Important
Choosing the right font for your storefront sign is also very important as it makes a great impact on the onlookers. Picking the right typography primarily depends upon two things; how big your sign is and what message you want to deliver. You might find yourself stuck as there are hundreds of fonts available and each has its own feel and meaning. Carefully choose a font and make sure that the text is visible from afar for onlookers to see.
Attention to Detail
Signage is a visual communication tool, which makes the design one of the most important aspects. It would be wise to do some research and then develop a list that includes key elements like the color palette, the images, the logo, and other important factors that go into your branding guidelines. If you want some design inspiration, it would be a good idea to check out what your competitors have and what key elements they have implemented in their designs. When it comes to the latest design trends in storefront signage, minimalism seems to be extremely popular. Simple signs not only refine your brand but also help you establish an emotional connection with your target demographic.
Storefront Signs with Minoh
At Minoh inc, we provide storefront signage solutions to organizations that include shopping centres, commercial buildings, gyms, and more. Contact us for more information. Let's Talk!