Who said spring cleaning is limited to your household? If you take a closer look at your business, there may be signs of some much-needed tidying up. Read on for our ways of giving your business a good spring cleaning to reopen with a fresh look that will appeal to your future customers.
1. Clean Your Signs
You can start off your spring cleaning by giving your signs a good old-fashioned wipe-down. Clean indoor and outdoor signs with a damp cloth or sponge, mild soap and water. Be cautious when you’re cleaning metal, acrylic or engraved signs as they may require a special non abrasive, non-lint cloth. If any of your signs are damaged, be sure to replace them. If your products and/or services have changed, be sure to update your signage to reflect those changes and remove signs that are no longer accurate to what you offer.
With reopening, you gain the opportunity to create the ultimate customer experience with effective product promotion through visual marketing. Use colourful and immersive displays to draw attention to featured goods, sales, and more. You could even take it one step further and include hand sanitizing stations and disposable masks to help reduce the spread of bacteria.
3. Update Your Website and Social Media Platforms
Nowadays, your online presence is vital to your success. Your brand should be cohesive all across the board. This is how you create brand recognition and build customer loyalty. Use social media to announce your reopening and promote your business with photos and text to generate interest, while inviting previous customers to return and potential new customers to check you out and give you a shot. Now’s the perfect time to ensure your site and social media profiles include:
- Accurate, up to date information
- Relevant content and keywords
- Crisp, clean, and sharp photos
- Clear call to action
4. Freshen Up Your Business Plan
In the business world things are continually changing, and you must prepare to do the same. Your business plan should never stay the same; you should always be looking for ways to grow and evolve as the market changes.
- Review your mission statement—does it still apply? Does it currently represent your business?
- Gather feedback from your past and prospective customers—conduct surveys, monitor social media feedback, send follow-up emails and more.
- Take a look at your business plan in its entirety once a month—that includes everything from marketing and sales to financial projections.
5. Update Your Décor
Last but not least, it’s always a good idea to give your décor a quick refresher. Give your space a modern facelift by vamping up an empty hallway using wall graphics or add style to your windows with decorative window film. Updating your décor is an opportunity for guests to reconnect with your brand.
This season, give your business the potential to bloom and take the necessary steps to spring forward in the right direction.