by MINOH — Real Estate

New Home Sales During and After The Impact of Covid 19

Taye Harding Real Estate

New Home Sales During and After The Impact of Covid 19

Covid-19 has stunned the home builder industry, but each individual developer has responded in their own unique way. Some builders have paused home construction while others are moving forward with projects in order to capitalize on the coming economic rebound. Meanwhile, most builders have closed sales offices in at least one market.  The pandemic and its effects on the economy will not last forever.  Here’s our take on how the new home sales landscape will change after this second lockdown – and what sales and marketing leaders can do to prepare. Pandemic Phase 1: Mandatory Social Distancing. New home construction...

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Urban Exodus: Marketing New Homes as Canada Reopens

Taye Harding Real Estate

Urban Exodus: Marketing New Homes as Canada Reopens

With stay-at-home orders and curfews being implemented across the country, we will be entering a new phase of the coronavirus pandemic recovery upon re-opening. And this new phase will bring a shift in home buying guidelines that may signal a new urban exodus.  A home is a visible display of one's vision of their future. The home buyer is making an investment on the life they want.  And for many home buyers, the life they want to have has changed drastically due to the social and fiscal aftermath from the pandemic. A survey* of 5,000 recent home buyers found that...

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