5 Steps To Spring Cleaning Your Business For Reopening
Photo by TOMOKO UJI on Unsplash
August 6th, 2021 · Taye HardingWho said spring cleaning is limited to your household? If you take a closer look at your business, there may be signs of some much-needed tidying up. Read on for our ways of giving your business a good spring cleaning to reopen with a fresh look that will appeal to your future customers.
1. Clean Your Signs
Spring cleaning your signs is indeed a great idea to ensure they remain in good condition and effectively represent your business. Regular maintenance and cleaning can help prolong the lifespan of your signs and keep them looking fresh and appealing. Here are some tips to consider for cleaning and updating your signs:
Cleaning process:
Use a damp cloth or sponge and mild soap to clean your signs. For specific materials like metal, acrylic, or engraved signs, follow the manufacturer's recommendations and use a non-abrasive and non-lint cloth to prevent any damage. Avoid using harsh chemicals or abrasive materials that may cause scratches or fading.
Inspect for damage:
Take the opportunity to thoroughly inspect your signs for any damage, such as cracks, fading, peeling, or structural issues. If you find any signs that are damaged beyond repair, it's important to replace them promptly to maintain a professional appearance.
Update signage:
If your products, services, or branding have undergone changes since the installation of your signs, it's essential to update them accordingly. Replace outdated information, logos, or graphics to ensure consistency and accuracy. This will help avoid confusion among your customers and keep your signage aligned with your current offerings.
Remove irrelevant signs:
As part of your spring cleaning, remove any signs that are no longer relevant or necessary. This could include signs advertising promotions or events that have ended or signs for services you no longer provide. Keeping your signage up to date will help maintain a clear and cohesive message for your customers.
2. Merchandising
With reopening, you gain the opportunity to create the ultimate customer experience with effective product promotion through visual marketing. Use colourful and immersive displays to draw attention to featured goods, sales, and more. You could even take it one step further and include hand sanitizing stations and disposable masks to help reduce the spread of bacteria.
3. Update Your Website and Social Media Platforms
Nowadays, your online presence is vital to your success. Your brand should be cohesive all across the board. This is how you create brand recognition and build customer loyalty. Use social media to announce your reopening and promote your business with photos and text to generate interest, while inviting previous customers to return and potential new customers to check you out and give you a shot. Now’s the perfect time to ensure your site and social media profiles include:
Accurate, up to date information
Relevant content and keywords
Crisp, clean, and sharp photos
Clear call to action
4. Freshen Up Your Business Plan
In the business world things are continually changing, and you must prepare to do the same. Your business plan should never stay the same; you should always be looking for ways to grow and evolve as the market changes.
Review your mission statement—does it still apply? Does it currently represent your business?
Gather feedback from your past and prospective customers—conduct surveys, monitor social media feedback, send follow-up emails and more.
Take a look at your business plan in its entirety once a month—that includes everything from marketing and sales to financial projections.
5. Update Your Décor
Last but not least, it’s always a good idea to give your décor a quick refresher. Give your space a modern facelift by vamping up an empty hallway using wall graphics or add style to your windows with decorative window film. Updating your décor is an opportunity for guests to reconnect with your brand.
This season, give your business the potential to bloom and take the necessary steps to spring forward in the right direction.
