4 Reasons Why You Need Illuminated Building Signage

Photo by Marcus Loke on Unsplash

September 23rd, 2023  · Taye Harding

Illuminated building signage is a common sight in various locations, ranging from city streets to suburban areas. While neon signs are no longer the preferred choice for indoor and outdoor lighted signs, modern illuminated signage utilizes embedded LED lights to create different types of signage. With their vibrant colors and captivating visuals, contemporary illuminated building signage is highly effective at grabbing attention and promoting your business. If you're still undecided about investing in LED building signage, here are some benefits to consider:

1. Low Maintenance:

   LED building signage requires minimal upkeep and can last for a long time. These signs can go up to 20 years without needing replacement, and maintenance typically involves simple tasks like power washing to keep them clean. Additionally, individual letters or components can be replaced without having to replace the entire installation.

2. High Visibility:

   Outdoor lighted signs are excellent for creating a strong first impression and ensuring your business is easily visible during both daytime and nighttime. The visibility of your business plays a crucial role in its success, and with the right illuminated signage, you can make a memorable impact on potential customers. LED building signage is especially effective in the dark, as it signals that your business is open and ready to serve customers.

3. Brand Recognition:

   Establishing a recognizable and trusted brand is essential for any business. By incorporating outdoor lighted signs that align with your brand identity and standards, you make your stores easily identifiable and memorable. This fosters stronger connections with your customers and encourages them to visit your store.

4. Cost-Effectiveness:

   Illuminated building signage, particularly those using LED lights, offers significant cost savings. The reduced maintenance requirements translate to lower expenses for bulb replacements, cleaning, and upkeep. LED lights are also energy-efficient, consuming less electricity compared to neon signs or incandescent bulbs. When considering the recurring costs associated with other forms of advertising, illuminated building signage proves to be a highly cost-effective marketing solution.

Whether you need LED building signage, wayfinding and directional boards, or indoor business signs with lights, Minoh is a full-service signage company that can cater to your needs. With their expertise in producing custom lighted signs and illuminated signage, Minoh can help you create visually appealing and effective signage that aligns with your brand standards. Contact Minoh to discuss your illuminated building signage requirements and learn more about the options available to you.