Visual and Design Elements Can Boost Signage Performance. Here Is How!
Photo by Clay Banks on Unsplash
July 15th, 2022 · Taye HardingTo ensure that your signs are achieving proper results and effectively capturing the attention of your audience, it's important to consider the following factors:
Shape and Size:
The shape, size, and placement of your sign play a crucial role in grabbing people's attention quickly. A larger size and a distinct shape can enhance visibility. Avoid clutter and keep the design simple and focused, especially for signs meant to be seen from a distance.
Fonts:
Choose fonts that offer visual contrast and are easy to read. Combining a bold font for headlines with a thinner typeface for body copy can work well. Limit the use of different typeface families to maintain clarity and avoid causing tension in the design.
Color Contrast:
Utilize contrasting colors to make your sign stand out. Our eyes are naturally drawn to contrasting colors such as red and green or blue and yellow. Use the color wheel to find contrasting colors that create visual impact. Adjust the color intensity and saturation to find the right balance.
Intensity:
Ensure that your sign has enough punch and intensity to avoid looking dull or faded. Use color saturation effectively to create a vibrant and rich appearance without going overboard. Strike a balance that makes your sign visually appealing and impactful.
Faces:
Incorporating faces in your sign design can be highly effective. Humans are naturally drawn to faces and eyes, so featuring them prominently can capture attention. Consider using headshots or images of people, including different age groups, to create a connection with your audience.
To ensure the effectiveness of your visuals and designs, it can be helpful to consult with experts who can apply both the science of visibility and the creativity of design. Their expertise can assist in creating visually appealing and attention-grabbing signs that align with your communication goals.
