Graphic Design Trends to Look Out For in 2022

Photo by Emily Bernal on Unsplash

January 21st, 2023 ·  Taye Harding

As we enter the new year, it's important to approach it with positivity and a fresh outlook. Reflecting on the past and planning for the future, here are some top design trends that are expected to shape 2022:

1. Motion Graphics:

   The use of motion graphics will continue to rise, with QR codes playing a significant role in their resurgence. Incorporating motion graphics in digital media provides brands with a storytelling tool to engage clients and customers and differentiate themselves from others.

2. Chaos and Energy:

   Stand-out images, vibrant neon colors, and jagged sharp edges will be utilized in new ways to create a sense of chaos and energy while maintaining a sense of symmetry. This trend seeks to find order in the midst of chaos.

3. Global Collaboration:

   The pandemic has forced us to think differently and collaborate in new ways, often reaching out to international partners to accomplish tasks. This experience opens up endless creative possibilities and encourages a positive outlook on working together in our new world.

4. Composure and Patience:

   In reaction to the overwhelming influx of news and information, there will be a trend towards composure and patience. Muted color palettes and minimalistic visuals offer a welcome break and provide a sense of calm.

5. Geometric Shapes:

   Geometric shapes will continue to be popular in 2022, offering structure and support to layouts and providing numerous possibilities for eye-catching graphics. The resurgence of bold colors and geometric shapes from the 80s and 90s will be seen across various design elements.

6. Inclusion and Diversity:

   Inclusion and diversity will remain a significant trend in 2022, transcending mere trends to become part of the "new normal." There is a growing demand for diverse representation in marketing, and graphic designers will continue to showcase diversity and promote positive change.

7. Text-Laden Videos:

   The audience's interest in traditional "talking head" videos is waning, leading to a shift towards text-laden videos. Brands are conveying their messages more effectively by incorporating ample text in their video content, allowing them to extend their branding through fonts, colors, and messaging.

Designers approach 2022 with an optimistic caution, hoping to create impactful work and drive social change after the challenges of the pandemic. The goal is to create meaningful and cool designs that help brands thrive in the new year.